A Marketing Information System Is Best Described as:
In his book Marketing Management Kellogg School of Management Professor of International Marketing Philip Kotler defines it as people equipment and procedures to gather sort analyze evaluate and distribute needed timely and accurate information to marketing decision makers. A DSS bypasses the information-processing specialist and gives managers access to useful data from their own desks. Mkis A Marketing Information System Is A Management Information System Mis Designed To Support Market Marketing Technology Marketing System Marketing Data Marketing managers are often responsible for influencing the level timing and composition of customer demand. . Selling products and services directly to individual consumers via the Internet best describes. Developing strategy supportive culture C. A the systematic design collection interpretation and reporting of information to help marketers solve specific marketing problems or take advantage of marke...